An article is something that appears so simple to the untrained eye, but requires such complex techniques to build and market properly. The methods used are varied and change drastically across the web, depending on the site or company. However, some of the same core principles are always used and reused when you want success and they will be discussed here.
Include a blog as part of your internet marketing strategy. Writing blog articles gives you the opportunity to write useful information about your business that people may want to link to on their own website. Advice or tips are great things to put in a blog. A well written article educates potential clients about your product or service and drives them to your main website.
If you own a real estate website, you can get a good amount of targeted traffic by writing articles that refer people back to your site. These articles increase your search engine visibility, which, in turn, increases the number of people that will view your advertisement on your website.
If you have a lot of articles on a single topic, try combining them into an ebook. You can most likely splice them together without much effort and creating an ebook isn’t a hard task at all. Best of all, you can then sell that ebook and have profits coming from that, as well as, the individual articles.
Search out guest blogging positions. Blogs are often searching for someone to do a guest spot for them, and if you are lucky enough, or a good enough writer, you will be chosen to write an article for them. Use this position to plug your own website as well as the product you are writing about.
So, you’ve written and posted your article on the directories. What should you do next? Try tweeting about your article a few times per day. Pick several small excerpts to tweet and make sure that they clearly address your chosen topic. This can pique the interest of your followers, and begin to build a flow of traffic to your article.
Don’t use long, rambling sentences and dense paragraphs in your articles. Readers are turned off when they are confronted by long blocks of text. Break your article up into short, punchy paragraphs of no more than five lines. Keep your sentences short and straightforward so your articles are easy to follow.
Outsource the writing of your marketing articles. Outsourcing can save you a lot of time. There are now loads of online content writing companies to chose from and many won’t charge you very much for a good quality, 700-word article. If you prefer, you could employ a freelance writer directly for a relatively cheap rate.
This is a blueprint for the base of an excellent article marketing campaign and something that should be taken to heart if you wish to promote your site without spending huge sums on other forms of advertisement. It is crucial and hard work, but in the end worth every penny and second that is consumed.